I believe dentists today face fierce competition as more dentists graduate every year, and for you to compete effectively, you must invest in dental marketing, including direct mail pieces, social media ads, dental websites, and SEO marketing companies.
However, even with all these efforts, you may experience frustration if your phone is not ringing enough or if you are not getting the right type of patient. In such cases, you should look at your website, which is the hub of your marketing campaign. Patients who hear about you can ultimately end up on the website, where they can decide whether to call you or not. The goal of your dental website should always be to get visitors to call you about becoming a new patient. The design of your website is important, but it is one of the least impactful components of success.
There are ten essential elements that every website for a dentist should have in order to get visitors to call and become new patients.
1. Speak to your ideal dental patient
The first thing every visitor should see when they land on your website are compelling reasons why they should trust you with their dental care. Highlight what makes your dental practice different from your competitors and the type of dental services you offer.
2. Be authentic
People want to schedule an appointment with a dentist they can trust. Including real photos of yourself, your staff, and your office can help build trust with potential patients.
3. Leverage videos of your patients and staff
Videos are an excellent way to showcase your dental practice and build trust. Use your cell phone to record high-quality videos of your patients and staff members, and include them on your website.
4. Provide educational content
Many people don’t know much about dental procedures, so providing educational content can be beneficial. Create blog posts, videos, or infographics that explain common dental procedures in simple terms.
5. Optimize for mobile devices
The majority of internet users access websites through mobile devices, so it’s important to make sure your website is mobile-friendly.
6. Include patient reviews
Including patient reviews can help build trust with potential patients. Use a third-party review platform like Yelp or Google Reviews to showcase authentic reviews.
7. Provide clear calls to action
Make sure your website has clear calls to action that encourage visitors to contact your practice. Include phone numbers, contact forms, and appointment scheduling tools.
8. Use high-quality images
High-quality images can help make your website more attractive and engaging. Use images that showcase your dental practices and highlight your services.
9. Highlight your qualifications and certifications
Highlighting your qualifications and certifications can help build trust with potential patients. Include information about your education, awards, and certifications on your website.
10. Make your website easy to navigate
A website that’s difficult to navigate can be frustrating for visitors. Make sure your website is simple to use and has clear menus to help visitors find what they’re looking for.
By putting these 10 essential elements on your dental website, you can make it more likely that people who visit your site can become new patients. Remember, your website is the core of every marketing campaign, and investing in it can improve all of your marketing efforts.