Redesigning Your Website: Factors to Consider

June 16, 2023

In today's digital era, a well-designed, user-friendly website is crucial for any business seeking online success. However, as time goes by, your website may begin to feel outdated, and its performance may suffer as a result. That's when you know it's time to redesign your website. In this blog post, we'll discuss the factors you should consider when redesigning your website to ensure a successful outcome.


When it comes to redesigning your website, hitting the refresh button at the right time is like striking digital gold. It's not just about aesthetics; it's an investment of your precious time and hard-earned money. So, take a beat and ponder these questions:

Does it feel fresh? Your website is the online face of your business. If it's sporting a tired look or feels like a digital time capsule, it might be due for a rejuvenating makeover. A fresh, modern appearance can leave a lasting impression on your visitors.

Are your sales stagnant? Your website should be your 24/7 sales rep, working tirelessly to bring in business. If the numbers aren't doing a victory dance and your sales seem stuck in a rut, your website could be sending out distress signals. A redesign might just be the jumpstart your sales engine needs.

Is it current? In the fast-paced digital world, staying current is not just a suggestion; it's a necessity. If your website feels like a relic from a bygone era, visitors might question the relevance of your business. Keeping things current isn't just about trends; it's about staying in the game.

If the answer to any of these questions is a resounding "no," well, consider this your digital wake-up call. It might be prime time to give your website the attention it deserves.

Website Refresh vs. Redesign

If your website is like a classic car that just needs a polish and some wax to shine, then a website refresh is your go-to. This is all about those minor touch-ups, like updating content, fixing broken links, and maybe giving the homepage a snazzy new banner. It's like giving your site a fresh coat of paint without tearing down the walls.

On the flip side, if your website is more like a car with a sputtering engine and peeling paint, it's time to consider a full-blown redesign. This involves rolling up your sleeves and getting into the nitty-gritty—restructuring the layout, revamping the design, and giving the entire content strategy a makeover. If your website isn't pulling in sales or your conversion rate is playing hide-and-seek, a redesign is the superhero cape your site needs.

So, assess your website's needs. If it's a touch-up, go for the refresh. If it needs a superhero-level transformation, then a redesign is your website's call to action.

Perform a website audit

Before diving into the exciting world of redesign, let's hit pause and bring in the website audit—a crucial step in the makeover process. It's like giving your website a health check-up. First, sift through the pages. Are they still the VIPs of your digital space, or are some playing the role of silent spectators? Align each page with your current business offerings; if there's a mismatch, it might be time for a content reshuffle.

Next, let's talk words. Scan your website copy—are the sentences doing the jitterbug or stuck in a bygone era? Fresh, relevant content is the name of the game. If your website speaks "last season," consider a linguistic facelift.

Now, embark on a link expedition. Broken links are like ghosts on the internet, haunting the user experience. Hunt them down, redirect them to the right places, and ensure your visitors have a seamless journey through your digital domain. Lastly, peek into your website's pulse—traffic and visitor stats. Know where you stand before the redesign plunge, so you can measure the impact after. If your website is a bit shy with visitors, a redesign could be the spotlight it needs.

In essence, a website audit is your redesign roadmap, guiding you through the twists and turns to ensure your digital facelift is not just a change but an improvement.

Identify your website's goals

To ensure your website plays a crucial role in your business strategy, start by pinpointing its goals. What specific actions do you want visitors to take when they land on your site? Whether it's signing up for your email list, exploring your online shop, or booking a consultation call, defining these objectives is fundamental. Once you've outlined your website's goals, you can map out the customer journey and tailor the call-to-action (CTA) for each page accordingly. The key is to simplify the process, making it effortless for visitors to seamlessly move on to the next action. By aligning your website goals with your overall business strategy, you pave the way for a user-friendly and purpose-driven online experience.

Decide on your visual style

When it comes to crafting your website's visual style, coherence with your overall brand and resonance with your target audience are paramount. Selecting the right visual style involves a thoughtful process that ensures harmony with your brand identity. Take a moment to explore competitor websites, identifying styles and features that captivate you. While drawing inspiration, it's crucial to infuse your website with distinctive elements that truly reflect the essence of your business. This blend of familiarity and uniqueness creates a visual identity that not only appeals to your audience but also sets your brand apart in a crowded digital landscape. By carefully choosing and customizing your visual style, you establish a visually engaging online presence that leaves a lasting impression on your visitors.

Gather all your content

With your website goals and visual style clearly defined, the next step is to gather all the necessary content for your redesign. This entails crafting new copy for every page on your website, ensuring that the language aligns seamlessly with your identified goals and visual aesthetics. In addition to textual content, consider curating a collection of new photos that not only enhance the visual appeal but also complement your chosen style.

Beyond the surface, make a comprehensive list of tools, plugins, and integrations that need a place in your revamped website. This step ensures that your site not only looks good but also functions seamlessly, meeting the needs of both you and your visitors. By consolidating all essential content elements, you set the stage for a cohesive and well-rounded website redesign that is not only visually striking but also functionally robust.

DIY vs. Hiring a Designer

The decision between a do-it-yourself (DIY) approach and hiring a professional designer is a pivotal point in your website redesign journey. Recognize that redesigning a website is more than just a task; it's an investment. Take a moment to evaluate whether you possess the necessary resources—time, finances, skills, and the eagerness to acquire new knowledge—to take on the redesign solo. If these elements don't align, opting for the DIY route might lead to more stress than success.

In contrast, investing in a professional web designer means entrusting the heavy lifting to someone with the expertise to bring your vision to life. It's a strategic move that not only saves you time and potential frustration but also ensures a polished, high-quality result. Consider your priorities and weigh the pros and cons, recognizing that the right choice hinges on your unique circumstances and goals for the website


It's not easy to redesign a website. but it's an essential step toward keeping your business competitive in today's digital age. By considering factors such as timing, the need for a refresh or redesign, performing a website audit, identifying your website goals, deciding on your visual style, and gathering all your content, you can ensure that your website redesign is a success.

Looking to enhance the visual appeal and functionality of your website? Sapere Marketing’s Thrive Max service can help you achieve your goals! Contact us now!

Sapere Marketing LLC
Empowering businesses to thrive online. We elevate your web presence so you can focus on growth.
© 2024  Sapere Marketing LLC | All Rights Reserved
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram